KASIKORNBANK(CHINA) Wins the "Consumer Finance Business Development of the Year 2021"

2021-12-30 00:00:00

01 KASIKORNBANK Wins the "Consumer Finance Business Development of the Year 2021"

       Recently, the Financial Digitalization Development Alliance has comprehensively selected the "Financial Digitalization Development Gold List Award 2021" based on the index evaluation performance of various institutions in the "2021 Consumer Finance Digital Transformation Theme Research Report". KASIKORNBANK won the "Consumer Finance Business Development o the Financial Digitalization Development Alliance has comprehensively selected the "Financial Digitalization Development Gold List Award 2021" f the Year" award for its consumer finance business and users' favorite.

*Consumer Finance Business Development of the Year

       The gradual rise in the consumption power of Chinese residents has spawned a huge market demand for consumer finance. Banks competed for market opportunities and used digital technology to continuously lower service thresholds as well as to increase support for consumer consumption, so as to continue to improve the convenient financial service experience.

02 KASIKORNBANK's "Better Me" Strategy

       Among the 10 foreign banks participating in the selection and 244 consumer samples selected, KASIKORNBAN has quickly built from scratch a set of fully online consumer finance business and information system by cooperating with leading technology companies based on the "Better Me" strategy. Since the deployment of this system, the bank has provided car leasing loans and consumer installment products to millions of customers to help them optimize their funding arrangements and enhance their own value.

       With a variety of consumer financial products and high popularity among the users, KASIKORNBANK won the "Consumer Finance Business Development of the Year" award.

      03 About "Financial Digitalization Development Gold List Award"

       The "Financial Digitalization Development Gold List Award" was initiated by the Financial Digitalization Development Alliance in 2020, aiming to encourage banks and other financial institutions to carry out business innovation and promote the financial industry to accelerate the pace of digitalization development.

       The Financial Digitalization Development Alliance, jointly initiated by UnionPay Data Services Co., Ltd. and banking industry, financial institutions and industry stakeholders, conducted in-depth research on the industry situation, released the "2021 Consumer Finance Digital Transformation Theme Research Report", and comprehensively selected "Financial Digitalization Development Gold List Award" with total 10 categories of awards based on the research results.